Coastal Carolinas Association of REALTORS® Partners with Voiceflip to Launch AI Assistant Harbi for Real Estate Professionals
FOR IMMEDIATE RELEASE
Myrtle Beach, SC – [August 19, 2026] – The Coastal Carolinas Association of REALTORS® (CCAR) is proud to announce a partnership with Voiceflip to launch Harbi, an AI-powered virtual assistant designed to elevate member support for real estate professionals across the Grand Strand.
Harbi, CCAR's new "Coastal Concierge," delivers instant, 24/7 answers to member questions on topics including MLS access, association policies, education opportunities, events, membership benefits, professional standards, and technology resources. Trained on CCAR's knowledge base and customized to reflect the association's voice and member experience, Harbi is available on the CCAR website, through Solid Earth SSO, and via phone and text in more than 25 languages.
"At CCAR, we're always looking for innovative ways to better serve our members," said Laura Crowther, CEO of the Coastal Carolinas Association of REALTORS®. "Harbi extends our member support beyond traditional business hours, providing REALTORS® with fast, reliable answers whenever they need them. It's another step forward in our commitment to delivering exceptional service and equipping our members with the resources they need to succeed."
"Coastal Carolinas Association of REALTORS® has built a reputation for innovation and outstanding member service," said Kurtis Cicalo, CEO of Voiceflip. "By implementing Harbi, CCAR is making it easier than ever for members to get accurate answers instantly while creating a smarter support experience that continuously improves over time. We're excited to partner with an organization that is committed to embracing technology to better serve its members."
The introduction of Harbi reflects CCAR's ongoing investment in innovative technology that enhances member engagement, improves operational efficiency, and provides REALTORS® with immediate access to trusted information. Every interaction with Harbi also helps strengthen the assistant's knowledge base, allowing future answers to become even more accurate while giving staff valuable insight into the questions members ask most often.
About the Coastal Carolinas Association of REALTORS®
Founded in 1945, the Coastal Carolinas Association of REALTORS® serves more than 5,000 REALTOR® members throughout Horry, Georgetown, and surrounding counties. CCAR is dedicated to advancing professionalism, advocating for property rights, and providing education, technology, and resources that help real estate professionals thrive while serving their communities.
About Voiceflip
Voiceflip specializes in AI solutions that streamline data processing and enhance operational efficiency in real estate. Its product, Ardi, is a proprietary AI assistant platform that delivers fast, accurate answers in more than 25 languages across multiple communication channels. Associations and MLSs can customize and brand their AI assistant to reflect their own identity, such as Harbi for the Coastal Carolinas Association of REALTORS®. Each assistant is powered by a custom knowledge base tailored to the organization it serves, ensuring responses are locally relevant and always up to date.
Contact
Coastal Carolinas Association of REALTORS®
Laura Crowther, CEO
Voiceflip Technologies
Kurtis Cicalo, CEO
kurtis@voiceflip.com
