How to Spot AI-Generated Real Estate Writing
Why This Matters
In real estate, trust is everything. Whether you're reading a market update, a property description, or an association newsletter, you deserve content that's real, written by people who know the business, the neighbourhoods, and the data behind them.
AI tools can help with research, but when they write unchecked, they leave clues. Below, we'll show you how to recognize those clues, and how our team avoids them.
1. Overly Symbolic or Grand Phrases
Example of AI writing: "This condominium stands as a shining symbol of modern urban rejuvenation."
What's happening: AI tends to make ordinary things sound profound. It adds words like symbol, testament, or beacon to make statements feel more important than they are.
What real estate pros do instead: "The building was completed in 2023 with energy-efficient materials and a rooftop patio overlooking downtown."
Clear, factual, and no unnecessary drama.
2. Inflated Notability
Example of AI writing: "Featured across numerous national outlets, this development has captured widespread acclaim."
What's happening: AI exaggerates credibility with vague "media mentions" or phrases like widespread recognition without specifics.
What real estate pros do instead: "Profiled by the Toronto Star for its sustainable design."
Always cite real sources.
3. Superficial Analysis
Example of AI writing: "This trend underscores the importance of adaptability in the modern housing market."
What's happening: AI uses big verbs (underscores, highlights, emphasizes, plays a significant role) but rarely provides evidence. These phrases sound analytical but say nothing concrete.
What real estate pros do instead: "Listings under $600K fell 9% this quarter as interest rates stabilized. That's keeping buyers on the sidelines longer."
We show data, not drama.
4. Promotional or "Too Positive" Language
Example of AI writing: "Nestled in a breathtaking enclave, this stunning residence redefines elegance."
What's happening: AI often defaults to luxury-brochure adjectives (breathtaking, exquisite, captivating) that don't describe features.
What real estate pros do instead: "Located on a quiet cul-de-sac with mature trees and access to the park trail."
Specific details sell better than superlatives.
5. Didactic Phrasing ("It's important to note…")
Example of AI writing: "It's important to note that homebuyers should always consider market volatility before making a purchase."
What's happening: AI likes to teach or lecture with generic disclaimers.
What real estate pros do instead: "Market conditions can change quickly. We'll review comparable sales before you make an offer."
You get practical guidance, not filler.
6. Formulaic Conclusions
Example of AI writing: "In conclusion, this neighbourhood will continue to thrive for years to come."
What's happening: AI mimics essay structures. Every section ends neatly. Real conversation rarely does.
What real estate pros do instead: "Inventory's still tight, but new developments could ease pressure by spring."
A natural close, not a textbook wrap-up.
7. "Not Only… But Also…" Repetition
Example of AI writing: "Not only does this home offer luxury, but it also provides convenience and style."
What's happening: The not only…but also structure is a classic AI rhythm trick. It sounds good but says little.
What real estate pros do instead: "The home's open-concept design connects the kitchen to the living area, making it great for hosting."
8. The Rule of Three
Example of AI writing: “A home that's modern, stylish, and luxurious."
What's happening: AI loves triplets for rhythm. It can make content sound rehearsed instead of real.
What real estate pros do instead: "The kitchen features quartz countertops and new appliances."
Two details can say more than three empty adjectives.
9. Vague Sources
Example of AI writing: "Experts say demand will remain strong."
What's happening: AI avoids specifics with words like experts, reports, or observers.
What real estate pros do instead: "According to CMHC's 2025 Outlook, new housing starts will rise 4%."
Always name your source.
10. Unnecessary Synonyms
Example of AI writing: "The residence, home, and property each offer unparalleled charm."
What's happening: AI alternates synonyms to seem varied, but it just sounds unnatural.
What real estate pros do instead: "The property offers a large backyard with room for a garden."
Consistency reads better than variety for variety's sake.
11. Dramatic Contrasts Without Context
Example of AI writing: "From humble beginnings to architectural masterpiece, this property has transformed the skyline."
What's happening: AI uses dramatic "from X to Y" ranges to create narrative arc where concrete details would work better.
What real estate pros do instead: "The home was renovated between 2018 and 2021 with a new roof and addition."
Concrete timelines, not metaphors.
12. Overuse of Em-Dashes
Example of AI writing: "The market — ever evolving — demands vigilance — and adaptability."
What's happening: AI peppers dashes everywhere to fake rhythm.
What real estate pros do instead: "The market is changing quickly, so staying informed matters."
Simple punctuation = easy reading.
13. Formatting Giveaways
Example of AI writing: Features: Spacious, Modern, Affordable Location: Prime Area, Excellent Schools, Vibrant Culture
What's happening: AI often uses title case, bold inline headers, or over-styled lists.
What real estate pros do instead: Use your brand's web style guide, clean headings, readable text, minimal bolding.