Greater Albuquerque Association of REALTORS® (GAAR) and Southwest MLS Partner with Voiceflip to Launch AI Assistant Dash for Real Estate Professionals
FOR IMMEDIATE RELEASE
Albuquerque, NM – [September 23, 2026] – The Greater Albuquerque Association of REALTORS® (GAAR) and Southwest MLS (SWMLS) are proud to announce a new partnership with Voiceflip to launch Dash, a first-of-its-kind AI-powered virtual assistant created specifically to support real estate professionals throughout Central New Mexico.
Dash delivers instant, 24/7 answers to member questions on topics such as MLS access, listing input, rules and compliance, product training, system tools, member resources, Association services, and MLS policies. Trained on the knowledge bases of both GAAR and Southwest MLS, and customized to reflect each organization's voice and culture, Dash is available through an intuitive online chat experience and by voice over the phone, providing members with trusted answers whenever they need them.
"At GAAR and Southwest MLS, we're always looking for innovative ways to better serve our members," said Chris Venegas, 2026 GAAR Board President. "Dash provides immediate access to reliable information around the clock, allowing our members to get answers faster while enabling our staff to spend more time delivering personalized support, education, and strategic services. It's another step forward in our commitment to innovation and member success."
“The incorporation of Dash is in direct response to feedback from our members and subscribers through last year’s surveys and is now part of both the GAAR and SWMLS strategic plans,” said Teri Hatcher, 2026 SWMLS Board President.“This is a strong example of how we are listening to our members and, as a result, implementing the high-tech solutions REALTORS® need.”
What makes Dash unique isn't just the technology behind it, it's the experience. Rather than introducing a generic AI assistant, GAAR and Southwest MLS worked closely with the team at Voiceflip to create a character that reflects the culture and identity of New Mexico. Inspired by the state's iconic Roadrunner, Dash was designed to be fast, approachable, and unmistakably local, giving members an AI assistant that feels like an extension of the organizations they already know and trust.
"One of the things that impressed us most about Voiceflip was that they didn't simply deliver a technology platform, they partnered with us to create something that truly represents our organization and our members," said Jeannette Davidson, Director of Southwest MLS. "Dash isn't just an AI assistant; it's a character inspired by New Mexico. The Voiceflip team embraced our vision from the very beginning, creating a Roadrunner that captures the energy of our state and allowing us to develop a name that perfectly fits the character. That level of customization was instrumental in earning the support of our leadership and has already generated tremendous excitement and curiosity among our members, which we believe will help drive strong adoption when Dash officially launches."
"GAAR and Southwest MLS have demonstrated that innovation is about more than implementing new technology, it's about creating experiences people genuinely connect with," said Kurtis Cicalo, CEO of Voiceflip. "Collaborating to bring Dash to life was an exciting opportunity. By combining our AI platform with their vision for a locally inspired assistant, we've created a support experience that's intelligent, approachable, and uniquely representative of New Mexico and the real estate professionals it serves."
The launch of Dash represents the shared commitment of GAAR and Southwest MLS to delivering innovative technology that strengthens member support, improves access to information, and empowers real estate professionals with the tools they need to succeed in an ever-changing industry. As Dash continues to learn and evolve, members can expect an increasingly personalized support experience that complements the exceptional service already provided by the GAAR and Southwest MLS staff.
About Greater Albuquerque Association of REALTORS®
The Greater Albuquerque Association of REALTORS® (GAAR) is the professional trade association serving REALTORS® throughout the Greater Albuquerque area. GAAR provides advocacy, education, professional development, networking opportunities, and member resources that help real estate professionals succeed while promoting the highest standards of ethics and professionalism.
Southwest MLS (SWMLS) is a wholly owned subsidiary of the Greater Albuquerque Association of REALTORS® (GAAR). Southwest MLS facilitates an accurate, cooperative, and comprehensive real estate marketplace by providing data, expertise, and technology solutions that support thousands of real estate professionals throughout Central New Mexico. Through innovative products, education, and industry-leading MLS services, Southwest MLS helps members better serve their clients while promoting data integrity and cooperation across the marketplace.
Voiceflip specializes in AI solutions that streamline data processing and enhance operational efficiency in real estate. Its AI platform delivers fast, accurate, organization-specific answers through conversational chat and voice experiences. Every implementation is powered by a custom knowledge base tailored to the Association or MLS it serves, ensuring responses remain locally relevant, accurate, and continuously up to date.
Contact
Greater Albuquerque Association of REALTORS® (GAAR) and Southwest MLS
Sarah Bernson, Director of Communications
sarahb@gaar.com
Voiceflip Technologies
Kurtis Cicalo, CEO
kurtis@voiceflip.com
